How do i look really normal in college?

I have been raised in a really wealthy household, and the people that i go to school with, my friends, my parents friends, and everyone in my life is wealthy as well. So, for college i am not going to a school where anybody i know is going so i will have the chance to TOTALLY reinvent myself. Being wealthy is not a bad thing and i am not trying to get rid of it because i know that i am lucky, but how do i make it so people do not know that i am rich? I have been told by some of my cousins who are not as fortunate that i even come off as rich just by natural looks. which i think is false. I am going to retire my navy blazer and get rid of anything that has a logo or any type of sweatshirt or t-shirt that has crew, tennis, or my sailing team on it. so since i am starting as a blank canvas, what do i do now?